20%
year-over-year growth
Case study · Website · SEO · Ads · AI automation
Victoria Pool Service & Supply
Growth without extra staff.
A full digital refresh for a Victoria, TX pool company that has served the area since 1968, from a new website to AI lead follow-up.
Live at victoriapoolservice.net
year-over-year growth
20%
20%
- WordPress website
- Local SEO
- Social media
- Meta Ads
- AI chatbot
- GoHighLevel workflows
The results at a glance.
Figures measured over the first twelve months.
3x
organic social impressions
< 5 min
lead response, down from hours
24/7
AI lead capture
The challenge
What needed to change.
The owner wanted to grow without hiring more office staff. The old setup made that hard.
The website was slow, hard to use on a phone and had no clear way to ask for a quote
Key service pages did not rank in Victoria, and the Google Business Profile had gaps
There was no regular social media presence
Leads arrived with no automatic follow-up, so some went cold overnight
Project snapshot
Website · SEO · Ads · AI automation
victoriapoolservice.net
Growth without extra staff.
- Industry
- Pool service and local retail
- Location
- Victoria, TX
- In business since
- 1968
WordPress websiteLocal SEOSocial mediaMeta Ads
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What we did
How we built it.
A full digital refresh for a Victoria, TX pool company that has served the area since 1968, from a new website to AI lead follow-up.
Project steps Website · SEO · Ads · AI automation
- 01
A mobile-first WordPress website
Dedicated service pages, an online estimate calculator, a VIP Premium Loyalty Package page, a page for the pool service app and live Google Reviews on the homepage.
- 02
Local SEO
Keyword research, meta tags, FAQPage, LocalBusiness and Service schema, FAQ sections, a complete Google Business Profile and citations on Yelp, Bing Places, Yellow Pages and pool directories.
- 03
Social media and Meta Ads
Year-round Facebook and Instagram calendars with seasonal reminders, plus geo-targeted awareness, lead-form and retargeting campaigns.
- 04
AI chatbot and GoHighLevel workflows
A website chatbot captures contact details and sends them to GoHighLevel, which alerts the team by SMS and email and starts follow-up automatically.
WordPress websitePart of this project
Local SEOPart of this project
Social mediaPart of this project
The outcome
Growth without extra headcount.
Twelve months in, the business grew 20% year over year. Leads now get a reply in under five minutes, including after hours.
- 01
The chatbot captures enquiries that used to arrive after closing time
- 02
The VIP package added a new recurring revenue stream
- 03
Organic social impressions grew roughly threefold
Selected client work
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Want results like Victoria Pool Service & Supply?
Tell us what you’d like more of: calls, quote requests, bookings or less manual follow-up.
- We discuss your business and goals.
- You get a clear proposed scope.
- We agree the next steps together.
Tell us about your business
What do you do, and where could you use a hand?