1,802
conversions
Case study · Google Ads
UC Berkeley
1,802 conversions in four months.
Search and Display campaigns for the Master of Climate Solutions program at UC Berkeley’s Rausser College of Natural Resources.
Live at climatesolutions.berkeley.edu
conversions
1,802
1,802
- Google Search Ads
- Google Display Ads
- Audience targeting
The results at a glance.
What changed after we started work.
$18.79
cost per conversion
10.97%
conversion rate
$33,855
total ad spend
The challenge
What needed to change.
The Master of Climate Solutions is a 10-month, in-person program for professionals with three or more years of experience. Rausser College needed more of the right people to know about it and apply.
Raise awareness of the program
Send more qualified traffic to the program website
Increase completed application submissions
Project snapshot
Google Ads
climatesolutions.berkeley.edu
1,802 conversions in four months.
- Industry
- Higher education
- Program
- Master of Climate Solutions
- Campaign dates
- Sep 9, 2024 – Jan 3, 2025
Google Search AdsGoogle Display AdsAudience targeting
Want the same for your business?
Tell us what you have in mind.
Want results like UC Berkeley?
Let’s look at your website, traffic and follow-up.
What we did
How we built it.
Search and Display campaigns for the Master of Climate Solutions program at UC Berkeley’s Rausser College of Natural Resources.
Project steps Google Ads
- 01
Campaigns split by region
Separate Search and Display campaigns for Washington D.C., the wider US, the US West Coast and the San Francisco Bay Area.
- 02
High-intent search keywords
Keywords focused on people already looking for climate and sustainability graduate programs.
- 03
Ad copy built on what the program offers
Ads highlighted the capstone projects, leadership training and the program’s focus on equity.
- 04
Display with custom intent audiences
Banner ads with a single call to action, shown to custom intent audiences.
Google Search AdsPart of this project
Google Display AdsPart of this project
Audience targetingPart of this project
The outcome
1,802 conversions in under four months.
From September 2024 to January 2025 the campaigns produced 1,802 conversions from $33,855 in spend: $18.79 per conversion at a 10.97% conversion rate, well above typical higher-education results.
- 01
1,802 conversions
- 02
$18.79 cost per conversion
- 03
10.97% conversion rate
- 04
$33,855 total ad spend
Selected client work
See more of what we’ve built.
Real websites and campaigns for businesses with work to do.
Neumann ImmoConsult
A responsive website redesign for a residential and commercial real estate adviser in Karlsruhe, Bretten and the surrounding region.
View Neumann ImmoConsult case study
CorporateYou
A one-page website for a B2B textile finishing company in Baden, Germany, covering corporate wear, workwear, event clothing and promotional textiles.
View CorporateYou case studyLet’s work on your next step
Want results like UC Berkeley?
Tell us what you’d like more of: calls, quote requests, bookings or less manual follow-up.
- We discuss your business and goals.
- You get a clear proposed scope.
- We agree the next steps together.
Tell us about your business
What do you do, and where could you use a hand?